What Nova does
Everything Nova does for you.
Nova is the AI employee who lives in your Slack. She has ten jobs, a schedule, and your numbers. Here is each job, what she actually does, and what it looks like when she does it.
Return on ad spend by channel
By week, last 12 weeks, one made-up brand
- Meta
- Amazon
- TikTok
Example numbers.
01Media buying
Buys your media
Every ad on every platform, judged every day. Budget moves to what is working. Nothing changes without your OK.
- Runs Meta, Google, Amazon, TikTok, Snapchat and AppLovin from one place
- Judges each ad against the others in its set, every morning
- Pauses what is losing money and moves the budget to what is winning
- Works inside three numbers you set per channel: a daily ceiling, a return floor and a daily scale cap
- Cleans up wasted search terms and adds new keywords on Google and Amazon
- Shows every change before and after in Slack, and reports every hour
approvals
- Prospecting · Broad · UGC-070.9×Pause$300 → paused
- Retarget · 7d · Bedskirt1.1×Pause$150 → paused
- Catalog · All products1.0×Pause$200 → paused
- Prospecting · Broad · Duvet-033.4×Scale$400 → $625
- Retarget · 30d · Sheets2.8×Scale$250 → $475
| Ad set | 7d | Change | Daily |
|---|---|---|---|
| Prospecting · Broad · UGC-07 | 0.9× | Pause | $300 → — |
| Retarget · 7d · Bedskirt | 1.1× | Pause | $150 → — |
| Catalog · All products | 1.0× | Pause | $200 → — |
| Prospecting · Broad · Duvet-03 | 3.4× | Scale | $400 → $625 |
| Retarget · 30d · Sheets | 2.8× | Scale | $250 → $475 |
Meta
Google
Amazon Ads
TikTok
Snapchat
AppLovin
02
Amazon
Runs your Amazon
Listings, ads, rank, Buy Box, stock and reviews, watched every hour and worked on every day, across nine marketplaces.
- Rewrites titles, bullets and images with the words that actually sell, and checks them daily
- Runs Sponsored Products, Brands and Display ads against your target every day
- Tracks best-seller rank for every product and every competitor
- Watches the Buy Box hourly and brings you the fix, margin floor included
- Plans restocks before you sell out and avoids low-stock fees
- Reads every review and tags what people love and what to fix
Best-seller rank · King Duvet Cover
Lower is better · listing rewritten in March, ads restructured in May
- Your listing
- Top competitor
Example numbers.
amazon
Your price
$64.99
Winner
$62.49
−$2.50
Margin if matched
41%
floor 38%
A third-party seller undercut you 40 minutes ago. Matching keeps you above your margin floor. Stock is fine: 61 days.
03Creative
Makes and launches ads
New ads every week from your creators, your Drive and your best sellers. Named, tagged, budgeted and staged for a one-tap approval.
- Turns creator videos and product shots into ads for Meta, TikTok, Snapchat, AppLovin and YouTube
- Makes new versions of your winners: new hooks, new colors, new sizes
- Names, tags and budgets every ad the same way, so reporting always adds up
- Stages everything in Slack. Nothing runs until you approve
- Reads the results on Thursday: winners get more budget, tired ads get replaced
- Briefs your creators on what to film next, based on what sold
Vita Hustle
437
CGK Linens
Vita Hustle
437
CGK Linens
Vita Hustle
437
Real ads served by Vita Hustle, 437 and CGK Linens, brands we run.
creative
Named, tagged for attribution, $50/day each in the testing campaign. They stay paused until you approve.
04
TikTok Shop
Finds and manages creators on TikTok Shop
Creators who already sell in your category, found and signed. Samples shipped, videos tracked, sales credited, winners turned into ads.
- Finds creators by category, audience and what they have already sold
- Sends the offers, follows up, and ships the samples
- Watches every post and credits every sale to the creator who made it
- Tells you who is worth a second box and who is not
- Turns the best videos into ads on every other platform
- Reports the whole creator program in Slack every week
40
offers
12
accepted
9
shipped
5
videos live
2
now ads
| Creator | Followers | Status | Videos | Sales |
|---|---|---|---|---|
| @sleepwithsarah | 184k | Sample shipped | 0 | — |
| @thecozyhome | 92k | 2 videos live | 2 | $4,210 |
| @dormlifedani | 310k | 1 video live | 1 | $1,880 |
| @linenlover | 41k | Accepted | 0 | — |
| @homewithhale | 128k | Offer sent | 0 | — |
Swipe to see all columns
@thecozyhome's second video is your best performer. Nova has staged it as a Meta ad. Example numbers.
01
Find
creators who sell in your category
02
Offer
a sample and a commission
03
Ship
the box, track delivery
04
Track
posts, views and sales
05
Recycle
winners into ads
05
Email and SMS
Runs your email and SMS
The flows that run every day for the six brands we manage, rebuilt for your brand and tested against each other.
- Welcome, browse, cart, post-purchase, win-back and VIP flows, built and live
- Every flow tested against a second version, and the winner kept
- Campaigns written, designed and scheduled around your calendar
- Deliverability watched so your emails land in the inbox, not spam
- Sign-up popup with a one-time code, wired to your store
- Revenue per flow reported in the morning brief
Your first night, sorted
Harbor & Pine · to Sarah
Your first night, sorted.
Sheets that stay cool, a duvet that stays put, and 10% off your first order. It expires in seven days.
WELCOME10
Shop the bamboo set
Harbor & Pine: Welcome, Sarah. Your code WELCOME10 is good for 7 days on harborandpine.com. Reply STOP to opt out.
Perfect, thanks
Any time. If you want to know which size fits an 18" mattress, just ask.
Six flows, built and tested
Monthly revenue per flow · before Nova → after the rebuild
01
Welcome
$8.2k→$14.6k
02
Browse
$2.1k→$5.4k
03
Cart
$9.8k→$13.1k
04
Post-purchase
$3.4k→$7.9k
05
Win-back
$1.2k→$4.8k
06
VIP
—→$3.6k
Example numbers. Every flow runs against a second version and the winner is kept.
Version A
$1.84
per recipient
Version B
$2.54
+38%
Recipients
6,120
3,060 each
B is three emails with the code in the first one. A is five emails with the code in the third. B won on revenue and on unsubscribes. Send B to everyone?
Inbox placement
98%
Gmail, Apple, Outlook
Spam complaints
0.02%
under the 0.1% line
Every flow is written, designed and sent from your Klaviyo account. Nova watches inbox placement and complaints every day, and the morning brief carries revenue per flow.
06Reports
Reports every morning
At 6am the numbers are in Slack, blended across every store and ad account, with the problems flagged and the fix already worked out.
- Morning brief at 6am: revenue, spend, return, stock, and what needs you today
- End-of-day digest with what changed and why
- Weekly review deck, built for the Monday meeting
- A Google Sheet behind every chart that refreshes itself
- Ask a follow-up in the thread and get the answer, or a chart
- Anything you look at every week can become a report
Revenue · last 24 hours
$21.7k
+9% vs 7-day
Ad spend
$8.1k
+2%
Blended ROAS
2.68×
+0.08
Days of stock · lowest
9
Queen White sheets
reports
Blended ROAS
2.6×
+0.3 vs 7d
Meta
2.9×
+0.4
2.1×
−0.1
Amazon TACOS
11%
flat
- 2 ad sets under your floor
- Queen White sheets · 9 days of stock left
07
The Claude connector
Answers anything, in Slack or Claude
Ask Nova in Slack or ask Claude on your laptop. Same numbers, same answer, in seconds, from your own data.
- Sales, ads, inventory, email and reviews, all in one place, all up to date
- Anyone on your team can ask a plain question and get a real answer
- Claude on your laptop or phone is connected to the same numbers
- Charts, sheets and slides on request
- Read-only by design: changes still go through Nova and your approval
- Your data lives on your machine, in your office
Will we run out of anything before Black Friday? What should we reorder first?
Two products will sell out before Black Friday at the current pace, and it gets worse once holiday ad spend goes up.
Reorder the King bamboo set first: 2,400 units gets you through December. I can ask Nova to draft the order for your approval.
From your own sales, ad and inventory data · live to the hour
08Competitors and the market
Watches competitors and the market
Wake up knowing what every competitor launched, priced, promoted and got said about them last night.
- Competitor prices, promos and shipping offers checked every night
- Their new ads pulled and summarized: angles, hooks, what is scaling
- TikTok Shop: which competitor products and creators are selling
- Amazon: competitor rank, price and review changes
- Reddit, reviews and search: what buyers say and search for
- One short brief in Slack, with the numbers behind it
intel
- Northshore LinenFree shipping threshold$75 → $50
- Dune & CoNew site-wide banner— → 20% off bundles
- Loft BeddingQueen sheet set price$119 → $99
Loft also launched 6 new ads in the last 24 hours, 4 of them about cooling. Your cooling angle still wins on price and reviews.
Queen sheet set · price today
You vs. the four brands you compete with most
Example numbers.
09
Store and listings
Builds and fixes your store and listings
Product pages, bundles and landing pages laid out the way our best-selling stores do it, then fitted to your catalog.
- Product pages rebuilt with the reviews, sizes, bundles and answers buyers look for
- Landing pages for each ad angle, so the page matches the ad
- Every page checked daily: broken buttons, wrong prices, missing images
- Amazon listings kept accurate and in your house style across marketplaces
- Tests one version against another and keeps the winner
- Copy that never guesses a product name, price or claim
Bamboo Sheet Set
$129.00
Soft bamboo sheets. Machine washable. Available in four sizes.
Cooling Bamboo Sheet Set · sleeps 3° cooler, fits 18" mattresses
4.8 · 2,140 reviews
$109.00$129.00Bundle and save 20%
- Free 2-day shipping
- 100-night trial
- 5-year warranty
10Every day
Runs by itself, every day
Nova has a schedule, not an inbox. Reports, checks, launches and reviews happen on time whether or not anyone asks.
- Numbers refreshed before you wake up
- Morning brief at 6, end-of-day digest at 5:30
- Buy Box, stock and ad accounts checked every hour
- New ads every Thursday, weekly review every Monday
- If a job fails, you and we hear about it. Silence is never assumed to be fine
- Everything keeps running on your machine, in your office
5:00 AM
Numbers refreshed
every store, marketplace and ad account
6:00 AM
Morning brief
posted in Slack, every day
9:00 AM
Ad changes proposed
for your approval
12:00 PM
Stock check
days left per product
2:00 PM
New ads staged
Thursdays, from your creators
5:30 PM
End-of-day digest
spend, revenue, what changed
9:00 PM
Reviews read and tagged
what people loved and complained about
10:30 PM
Competitor sweep
prices, promos, new ads
Numbers refreshed
every store, marketplace and ad account
Ad changes proposed
for your approval
New ads staged
Thursdays, from your creators
Reviews read and tagged
what people loved and complained about
Morning brief
posted in Slack, every day
Stock check
days left per product
End-of-day digest
spend, revenue, what changed
Competitor sweep
prices, promos, new ads
Every hour
Buy Box, stock, ad spend and every ad account checked. Alerts only when something needs you.
Every Thursday
New ads go live and last week's are read: winners get budget, losers get paused.
Every Monday
Weekly review deck built. Your growth executive walks through it with you.
At a glance
Ten jobs. One employee. Every day.
Everything above, in one place. Each desk has its own page if you want the detail.
- 01
Media buying
Six platforms, judged daily, inside your limits.
- 02
Amazon
Listings, ads, rank, Buy Box, stock, reviews.
- 03
Ads and creative
New ads every week, staged for one tap.
- 04
Creators
Found, signed and tracked on TikTok Shop.
- 05
Email and SMS
Six proven flows, rebuilt and tested for you.
- 06
Reports
Every morning in Slack, every Monday as a deck.
- 07
Claude
Any question, any time, from your own numbers.
- 08
Competitors
Prices, promos and new ads, every night.
- 09
Store and listings
Pages that convert, checked every day.
- 10
Every day
On a schedule, on your machine, in your office.
All of it connects to the tools you already use, and thousands more. See the connectors.
Next step
Meet Nova. Book a 45-minute call.
Bring your store URL and the numbers you already trust. You'll leave with a written plan: what Nova takes on first, what it costs, and when she's in your Slack.