Creative & creators
Creators find you customers. Nova turns the winners into ads.
Nova pitches creators on TikTok Shop, ships the samples, tracks what each video sells, and takes the winners to every other platform you run on. New ads every week, and the tired ones swapped out before they cost you.
Creator outreach on TikTok Shop
Hundreds of creators pitched a week. The ones who sell get more.
Nova runs creator outreach the way a good affiliate manager would, without the spreadsheet. Five steps, every week, and the results land in Slack.
- 1 / 5
Find
Creators who already sell in your category on TikTok Shop, ranked by what their videos have sold.
- 2 / 5
Offer
A personal note and a free sample offer, sent in batches you set. Replies tracked, accepted ones logged.
- 3 / 5
Ship a sample
Address collected, box shipped, tracking watched. Nova nudges when a sample lands but nothing posts.
- 4 / 5
Track posts and sales
Every video watched, every sale credited to the creator who made it, in one table in Slack each week.
- 5 / 5
Re-up the winners
Creators who sell get a second box and a bigger offer. Their videos become your next ads.
creative
| Creator | Followers | Status | Sales |
|---|---|---|---|
| @sleepwithsarah | 184k | Sample shipped | — |
| @thecozyhome | 92k | 2 videos posted | $4,210 |
| @dormlifedani | 310k | 1 video posted | $1,880 |
| @linenlover | 41k | Accepted | — |
| @nightshiftnurse | 127k | Offer sent | — |
Swipe to see all columns
40 offers sent · 12 accepted · 3 videos live. @thecozyhome’s second video is your best seller this week. I’ve staged it as a Meta ad.
Names and numbers are examples.
The creative bridge
One video that sells on TikTok Shop becomes an ad everywhere else.
Winners are rare and expensive. When a creator's video starts selling, Nova takes it to every other platform you run on, sized, tagged and budgeted, and waits for your OK.
TikTok Shop$4,210 in sales@thecozyhome
posted Tuesday · 92k followers · sample sent by Nova two weeks ago
Nova
- Pulls the video the day it starts selling
- Names it, tags it so every sale is credited
- Cuts it to each platform's shape and length
- Sets a small test budget and stages it for approval
Meta
Feed and Reels ad
TikTok Ads
Spark ad
Snapchat
Story ad
AppLovin
Video with end card
YouTube
Shorts ad
Google
Demand Gen ad
Creator and sales figure are examples. Every ad stays paused until you approve it.
New ads every week
A launch every Thursday. A verdict the Thursday after.
Creative is the one thing a media buyer can't optimize into existence. So Nova runs a weekly rhythm that keeps new ads flowing and tells you which ones earned their place.
Monday
The brief
Nova tells your creators and designers what won last week: the hooks, the angles, the products. New cuts land in your Drive folder through the week.
Thursday
The launch
Everything that arrived is named, tagged, given a small test budget and staged in Slack. One tap and it's live.
Next Thursday
The read
A week of data on every new ad. Winners earn more budget, losers are paused, and Monday's brief writes itself.
creative
Named, tagged for attribution, $50/day each in the testing campaign. They stay paused until you approve.
Names and numbers are examples. Ads shown are real CGK Linens creatives.
Ads Nova has launched
Twelve real ads, for brands we run today.
Static and video, from creators and from the studio. Every one was staged by Nova and approved by the team in Slack.
Swipe to see more. 12 ads.
Vita Hustle, 437 and CGK Linens are brands Growth Dept runs today. Some Vita Hustle ads run from partner pages, so the page name on the ad is not always the brand's. Results vary by brand; ads shown are examples, not a promise.
Fatigue spotted early
Winners wear out. Nova sees it coming and swaps in the next cut.
Every good ad tires. The trick is noticing before the return collapses. Nova watches the early signs on every ad, every day, and rotates a fresh cut in while the ad set is still healthy.
One ad set, 60 days
Return on ad spend, daily · the winning ad tired, a new cut went in on day 35
- Return
- Your floor
Example numbers.
What Nova watched
How often people saw it
1.4 → 3.8 times
The same people kept seeing it.
How many kept watching past 3 seconds
31% → 18%
The hook stopped working.
Cost per click
$0.62 → $1.15
Clicks got expensive before sales fell.
Days live
35
Past the age where a winner usually tires.
Statics and video
What Nova can make from what you already have.
Give her a product photo or a creator video and she makes the variants, the sizes and the end cards a full week of testing needs. Your designers stay on the big ideas.
Headline variants
Same photo, three ways to say it. Tested against each other.
Sheets that stay cool all nightDeep pockets. No slipping.Hotel-soft, at home.Every size, every placement
Square for feed, tall for Stories and Reels, wide for YouTube. Cut once, fitted everywhere.
End cards
The last three seconds of every video, in your brand, with the button that sells.
The no-lift bed skirt
Free shipping · 100-night trial
Shop nowReal CGK Linens product creatives. Headlines and end-card copy are examples.
Questions
The ones founders ask on the first call.
Do I need my own creators or designers?
No. Nova finds creators who already sell in your category on TikTok Shop and runs the outreach. If you have designers or an agency, they keep the big ideas and Nova handles the weekly variants, sizes and launches. Either way, new ads arrive every Thursday.
Who owns the videos and the ads?
You do. Creator content comes with the usage rights your offer sets out, and every ad Nova makes from it is yours. Everything lives on your machine, in your ad accounts.
How do you know which creator earned a sale?
Every video and every ad is tagged before it goes live, so each sale is credited to the creator and the ad that drove it, on the platform it sold on. The weekly table in Slack shows it per creator.
What if an ad is off-brand?
Nothing goes live without your approval. Every new ad is staged in Slack first, with the creative in front of you. Skip one, swap the landing page, or send it back for a new cut with a message.
Next step
Meet Nova. Book a 45-minute call.
Bring your store URL and the numbers you already trust. You'll leave with a written plan: what Nova takes on first, what it costs, and when she's in your Slack.